Project Overview As part of the second module of the MSc in UX Design, we had to research, iteratively design and test an interactive digital wireframe prototype of an application that required an improved user experience as well as finding an opportunity (based on the existing app) to innovate a…

The next step of our challenge was to select, from the many points we had, what we would work on for the re-design. Prioritization was a difficult part, and we as a team took some time to agree on the overall scope. It was clear that a lot of overlapping…

With GymShark selected, and the heuristic and competitor analysis done, the first thing our group had to do, was to understand more about the users and the target group. We carried out the following research: Secondary research Questionnaires/Surveys User interviews Usability tests Survey We together created a general survey to…

Before choosing the application we would work on during the project, we started with a basic planning of what we would like to achieve, it was a good way of visualizing not just the work ahead of us, but to have a clear division of the roles and responsibilities within…

Project Overview As part of the second module of the MSc in UX Design, we had to research, iteratively design and test an interactive digital wireframe prototype of an application that required an improved user experience as well as finding an opportunity (based on the existing app) to innovate a…

MSc in User Experience Design — Fundamentals of User Experience Design — Project Introduction — Click here Prototype: Creation and experimentation Test: Refining the product Paper Prototyping Paper prototyping can be extremely helpful during the early-stage conceptualizing — when a team needs to explore a variety of different concepts and choose the one that will be used. The paper prototype allows quickly visualize and…

MSc in User Experience Design — Fundamentals of User Experience Design — Project Introduction — Click here Ideate: Generating ideas Brainstorm, think about the solution generating ideas to validate, define journeys, functionalities and screens. Here I could develop an action plan, noticing some challenges, which could be attractive to the user “what values ​​do you want to deliver to users?”. Defined some…

MSc in User Experience Design — Fundamentals of User Experience Design — Project Introduction — Click here Define: Figuring out the problem Personas Persona is a precise definition of our user and what he whishes to accomplish (Cooper, 1999). Creating personas helps the designer to understand users’ needs, experiences, behaviors and goals. For this project, two personas were created, based on low level…

MSc in User Experience Design — Fundamentals of User Experience Design — Project Introduction — Click here Empathize: Understanding the people and the context References Design Thinking The design thinking was the main process/framework followed during the development of this project, and the main reason behind it is its simplicity to approach even complex challenges in an iterative way. Design thinking is a…